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Real-life insight: The Future of Work at 鶹Ƶ

Putting people at the center

It was clear to us from the very beginning that our own transformation should begin with our employees. We therefore evaluated, at an early stage, the needs, desires, challenges and motivations that define the people in our company. We approached this extensive task proactively by applying an open methodology that had two primary objectives: asking the right questions, and listening to what people had to say.

Thinking big

In the next step, as part of our “Future of Work Jam” we asked our employees for their ideas and feedback on a range of problems from the area of new work. Part of the objective here was to define the optimal working week or to design the ideal future workplace. To this end, we have developed accompanying practical insights in order to inspire team members to think big.

Turning ideas into concepts

By using gamification approaches, we were able to recruit more than 4,000 voluntary participants for this initiative. These participants productively took part in the “Future of Work Jam”. More than 370 unique ideas emerged. Supported by 25,184 voters and 3,256 idea-forming comments, expert facilitators scrutinized the suggestions and drove their continued development in workshops.

Benefit for purpose and corporate culture

The insights from the initiative reflect many facets of the new work culture. While the participants valued the individual flexibility of remote work and expect it to become the norm, they also complain about the increased time required for meetings and coordination in general. Nevertheless, one in two participants feels that the corporate culture is changing for the better, while 41% have developed a better feeling for the company’s purpose.

New work: Insights & studies
 

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Hopes and fears 2022

What moves workers? What perspectives and needs define them? Our study offers answers and shows what will matter most in the future.

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